👩🏻💻 Hi, I’m Abby…
an SEO copywriter, ads manager and marketing specialist based in Essex.
I’m Head of Search & Content at Base Creative. Organic or paid, I love working on all things Google – strategising and managing a range of Search, Display, SEO and content marketing campaigns.

✏️ I specialise in…
- Conversion copywriting for websites, social media, email newsletters & blogs
- Devising, researching and writing content for topic clusters
- Landing page creation and optimisation
- Crafting copy for and running PPC advertising campaigns
- Reporting on campaign results
☕️ When I’m not working
I am an avid reader (thanks, English Literature degree!), Mad Men aficionado and coffee connoisseur. I also talk about marketing over on Twitter, LinkedIn and my blog.