My articles, tips, tricks and advice to help small businesses and startups grow their businesses with effective marketing strategies. Read all about it here:
Quick Tip: Creating Content Your Customers Want to Read
Writing engaging copy should be a breeze, but sometimes you need a little help. Here’s a quick time on using Google search results to plan your copy.
Review: Copywriting Made Simple by Tom Albrighton
My book review of Tom Albrighton’s highly recommended introduction to copywriting for newbie writers and marketers.
Why Isn’t My Website Showing Up in Google?
Why isn’t your website ranking on Google? Here’s my guide to what could be stopping your website from ranking and what you can do to ensure it does.
Review: Copywriting by Mark Shaw
My review of the book that’s helping copywriters across the world improve their writing and their confidence in the industry.
4 New Fonts and 2 New Stickers To Try in Your Instagram Stories Today
Stop everything! Instagram has FINALLY launched some brand new fonts for use on Stories, and 2 new stickers ideal for local businesses to try out!
So, You’ve Created a LinkedIn Profile. Now What?
Because LinkedIn is NOT your CV, here are my tips and tricks on how to make the most of your LinkedIn profile quickly and easily to showcase your personal brand.
6 Quirky Facebook Post Types to Engage Your Audience
Want to engage your audience on Facebook while sharing something a bit different to your competitors? Try these unusual post types on your Facebook page!
Spotted: New “DM Me” Sticker on Instagram
A month after launching the Challenge Sticker, Instagram have introduced a new DM Me sticker to make Instagram Stories even more engaging.
How to Use Heading Tags Effectively
With the structure of your headings having an impact on your site’s accessibility, readability and SEO, here’s my guide to implementing them the right way.
How to Create Your own Styled Instagram Feed
Not sure where to start when it comes to creating and curating your business’s Instagram grid? Here’s how to style yours with templated examples.
Facebook’s Mobile Creator Studio App Finally Lets You Create
New! Facebook’s Creator Studio App for Android and iOS will now allow you to create and schedule posts on your phone.
It Just Got Easier to Sell Your Products on Social Media
Selling on Facebook and Instagram just got easier thanks to the introduction of Shops. Learn more about it here.
9 Swoon-Worthy Instagram Feeds (and Why They Work)
Here is some Insta-inspo for when your blank Instagram grid stares back at you and you have no idea what to post first.
Move Over Memoji: Facebook Launches Avatar
If you love sharing your Memoji stickers in WhatsApp, why not give Facebook Avatar a go!
Getting Started with Facebook’s Dynamic Creative Ads
Have you tried dynamic creative ads on Facebook yet? Here’s how they work if you’re new to the optimising tool within Ads Manager.
Mad Men Made Me Do It: What Don Draper Taught Us About Marketing
Copywriting and marketing tips from Mad Men’s Don Draper and the Sterling Cooper Agency.
What Does Google’s May Core Update Mean For You?
Google has announced that its May Core Update is rolling out over the next few weeks… but what does this mean? Find out more about the changes here.
How to Write an About Page that Sparkles
About pages are notoriously difficult to get right, yet they are often one of the most visited pages of your website. Here are some tips to give your About page a serious glow up!
Should You Boost Your Facebook Post?
Hint: Step away from the “Boost Post” button and do this instead…
Top Digital Marketing Podcasts to Listen to
Want to improve your online marketing skills in 2020? Treat your ears to a digital marketing podcast brought to you by marketing experts.
4 Free Tools to Kickstart Your Social Media Marketing
A list of the best free social media marketing and productivity tools and resources to help simplify your business’s social media marketing efforts.
Little Black Book: The Career Guide for Millennial Women?
My review of the career book that is taking over Instagram feeds across the UK, the Little Black Book: A Toolkit For Working Women by Otegha Uwagba.