Review: Copywriting Made Simple by Tom Albrighton

My book review of Tom Albrighton’s highly recommended introduction to copywriting for newbie writers and marketers.Continue readingReview: Copywriting Made Simple by Tom Albrighton

Review: Copywriting by Mark Shaw

My review of the book that’s helping copywriters across the world improve their writing and their confidence in the industry. Continue readingReview: Copywriting by Mark Shaw

How to Use Heading Tags Effectively

With the structure of your headings having an impact on your site’s accessibility, readability and SEO, here’s my guide to implementing them the right way.Continue readingHow to Use Heading Tags Effectively

Mad Men Made Me Do It: What Don Draper Taught Us About Marketing

Copywriting and marketing tips from Mad Men’s Don Draper and the Sterling Cooper Agency.Continue readingMad Men Made Me Do It: What Don Draper Taught Us About Marketing

How to Write an About Page that Sparkles

About pages are notoriously difficult to get right, yet they are often one of the most visited pages of your website. Here are some tips to give your About page a serious glow up!Continue readingHow to Write an About Page that Sparkles